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Sunday, November 05, 2006


Small Is the New Big by Seth Godin


Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas by Seth Godin is a series of essays on numerous business and marketing topics. He encourages readers to take risks and execute what makes sense to create truly remarkable products and services. He also addresses more broad topics such as management and change.

The Good
The Bad
Final Opinion

Small Is the New Big is a great read if you're a marketer or someone involved in creating and managing change. The topics it covers aren't rocket science, but it certainly is interesting and important.

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