Reviews

Overview

Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas by Seth Godin is a series of essays on numerous business and marketing topics. He encourages readers to take risks and execute what makes sense to create truly remarkable products and services. He also addresses more broad topics such as management and change.

The Good

• It's easy to read thanks to being broken up into essays
• Small Is the New Big is also pretty broad, so it's very applicable

The Bad

• You may find yourself thinking a lot of it is quite intuitive--although not everyone applies what is intuitive

Final Opinion

Small Is the New Big is a great read if you're a marketer or someone involved in creating and managing change. The topics it covers aren't rocket science, but it certainly is interesting and important.

Labels: Marketing, Seth Godin, Small Is the New Big